In what would have seemed like science fiction ten years ago, specialist bike marketing firm Digitally Charged has launched its new LocationIQ advertising tool using consumers location information to tailor dealer’s adverts for them.
It’s based on smartphone technology and the location data that most devices make available in anonymous form. LocationIQ lets you serve personalised adverts to people who have visited a specific location. For example, if a customer is in your dealership, you can show them your latest promotional material. You can also target an audience which has been at a specific location recently – say, a bike show or race meeting – it also enables retailers to go on the offensive and target people who have visited a competitor’s business location. You can even log the footfall of an advert – detailing who saw your ad, clicked on it, and turned up at your store.
Digitally Charged says it has audiences built from all the relevant industry events this year and has scheduled all future events for the remainder of the year for future targeting by using catchment area, day parting and look-back time to ensure complete control over the data collected.
“Imagine being able to target someone with digital messages who you know has previously and recently shopped/visited your competitor’s stores,” said Digitally Charged MD Chris Day. “These people are often in the market to make purchases now, and by using this data, you can promote special offers to win over competitor’s customers. This opens up a world of possibilities and allows businesses to increase competitor conversion rates significantly. Throw into the mix our custom-built social audiences, contextual motorcycle audiences, Adsmart from Sky programme targeting and our creative services, and you’ll have the most advanced campaign in the industry.”
More info on the LocationIQ product: www.digitally-charged.com.