We’ve only just finished Motorcycle Live, but the 2024 bike show season is already getting up to speed, with organisers of the ABR Festival signing up tyre giant Bridgestone as an official partner for next year. The Japanese firm returns as headline sponsor for two main feature areas of the festival: the Bridgestone Trail, and the Bridgestone Stage.
The Bridgestone Trail will offer more than 20 miles of on-site riding trails, suitable for all abilities, while the Bridgestone Stage will feature a comprehensive speaker line-up consisting of stars of the motorcycling world.
“Having been associated with the ABR Festival since its inception in 2018, we’re delighted to confirm we’ll be back once again to partner Alun Davies and his team,” said Gary Hartshorne, Bridgestone UK’s motorcycle product manager. “The ABR Festival continues to grow, attracting more riders, manufacturers and high-profile speakers each year. The festival gives us a superb platform to not only promote our products but to mix and talk face-to-face with the industry and like-minded motorcyclists.”
ABR Festival managing director Bryn Davies added; “We’ve been working tirelessly to make the ABR Festival the summer showcase for the motorcycle industry. Having a market-leading company like Bridgestone back for another year tells us we’re doing something right.”
The ABR Festival’s sixth show will take place on 28-30 June 2024 at the Ragley Hall Estate, Warwickshire – more info at www.abrfestival.com.