The Esposizione Internazionale del Ciclo, Motociclo, Accessori (EICMA) show in Milan long ago cemented its place as the top European bike industry exhibition, and it underlined that with some very impressive attendance figures for the 2023 show, held last month.
According to the organisers, no fewer than 563,848 visitors passed through the entrance gates of the Fiera Milano Rho showground for the 80th edition of the event – that’s a 19% uplift on 2022. The breakdown on attendance was as follows: 39,392 of attendees were industry professionals, and 52% of those were from outside Italy, with 120 countries represented.
When it came to exhibitors, there were an amazing 2036 brands represented by 700 firms, 67% of them from outside Italy, representing 45 countries. A third of these were new attendees. The show itself was bigger than both 2022 and 2021, with eight full halls, up from six the previous year and five in Covid-struck 2021.
Pietro Meda, president of the show, said: “EICMA has not only continued to invest on its evolution from a trade fair to an exhibition event, but it enters its 110th year with an open eye to the future and to the innovation of the event itself. The pavilions were packed with families and young people, with passion, new special content, entertainment and events, which flank in an increasingly comprehensive and engaging way the great commitment of the exhibitors, to whom we extend our heartfelt thanks for the trust and loyalty they continue to show us. We also extend the same gratitude to our sponsors, partners and institutions that support EICMA.”
EICMA 2024 will run from 5-10 November – get your hotel booking in now is our advice.
www.eicma.it/en