The RAC has released a new smartphone app that aims to make life easier for the 1200 dealers and 500,000 customers who use the club’s motorcycle, car and van warranty products, as well as extending the customer communications options available.
Developed by the RAC’s partner in the aftersales sector, Assurant, the Vehicle Care by Assurant app allows dealers to notify their customers about key product information and keep in touch with new offers, as well as creating the opportunity to renew at the end of an existing term. For customers, the app allows claims to be made and status updates to be accessed 24/7, provides help with booking repairs either with the supplying dealer or elsewhere and stores essential vehicle documents, including MOT certificates, giving a convenient single point of reference.
Vehicle Care by Assurant is Apple and Android compatible, and the same services are also available through a new online portal – www.yourvehiclecare.co.uk – for anyone who prefers to access them through an internet browser.
Lee Coomber, RAC client director at Assurant, said: “On one hand, the app is about making it easier for customers to interact with us and use our services, providing them with access in the palm of their hand. Whatever they need from their warranty can easily be found, delivering what we believe to be a market-leading digital experience.
“On the other, it is an important tool for dealers in terms of continuing a relationship with their customers, whether that is fulfilling a claim in the workshop, providing information about new products and services, or offering extended cover when an existing policy comes to an end.”