Last month saw the Devitt Insurance MCN London Motorcycle Show kick off at the ExCel conference centre as usual, with a revamped line-up of events. But the show had a small downturn in attendance, with 31,285 paying punters through the door, compared with the 32,399 seen in 2023. Highlights included a genuine MotoGP star in attendance, with Pramac Ducati rider Jorge Martin launching the production version of the Alpinestars Supertech R10 helmet to the UK public for the first time. The show had switched to an off-road-themed live enduro event from the indoor drag-race sprint event in 2023, and visitors also had the first chance to see the Triumph Daytona 660 and TF 250-X motocross race bike.
After the show, Craig Watson, sales and marketing manager at Kawasaki UK, said: “The show has definitely been successful for us. As soon as the doors opened on Friday, our stand was incredibly busy, full of customers keen to speak to Kawasaki staff and find out more about our 2024 range. With plenty to see and do on our stand, plus the exciting sights and sounds of Extreme Enduro to witness, it made for a great day out.”
Chris Hillard, media officer at Alpinestars, said: “We would like to thank MCN for hosting Alpinestars and Jorge Martin for joining us at the show. It was a great opportunity to connect with motorcycle enthusiasts and showcase our Supertech R10 helmet, which will be available in stores imminently. Thanks also to Oxford Products for allowing guests of the show to see the R10 up close and for providing the fitting service at the show.”
From Bauer, the show organiser, Rachael Beesley, publisher of Motor Cycle News, said: “The team have worked tirelessly over the last twelve months to deliver this year’s show, creating a brilliant array of new features to entertain visitors. From interviews with on-track and TV motorcycle stars and exhilarating live action, to talks from experts sharing their stories and advice, plus bringing alive motorcycle and kit reviews, this year’s show has really showcased what MCN is passionate about, and we’ve loved every minute of sharing it with visitors and our fantastic exhibitors.”