Data published by the Motor Cycle Industry Association (MCIA) showed that registrations in January grew by 4.8% compared to 2023, so a positive start to the year. Among the leading categories were modern classics, adventure bikes and scooters.
Recent feedback from dealers suggested that enquiries and sales activity in January were reasonable, with some dealers reporting a more robust market than last year. However, some of this can be attributed to stronger manufacturer promotions on outgoing 2023 models, which is very different to the last few years, where deals and promotions were largely absent.
The Triumph 400 Speed and Scrambler models continue to be a significant success, with dealers having solid pre-orders. The new Suzuki GSX-S1000 GX has also been well received, as has the GSX-8R. The Kawasaki ZX-4RR is also a popular choice.
Stock supply and lead times are largely back to normal, and most dealers are well stocked, although a significant number have too many unsold 2023 machines.
Used Motorcycle Feedback
Used sales and enquiry levels were quieter in January, largely a result of stronger new sales. Some dealers have continued with their winter sales later than normal. As with the new market, stock levels remain high and are also very different from the last few years. Some dealers and traders are not actively buying at present, which is unusual for the time of year.
Although it is a little early in the season to see any major trends developing, there continues to be some evidence of a shift towards smaller and lighter machines. This is likely a result of an ageing rider demographic looking for an easier and more comfortable riding experience.
Outlook
January’s weather was typically mixed, with some colder and drier spells alternating with wetter periods.
February has started on a mild note, albeit the threat of a cold snap and some snow remains. Residual values have declined significantly since last summer, but Glass’s expects values to stabilise moving into March.