The complexion of the retail market has undoubtedly changed over the past 12 months, with most people in the trade claiming that it takes more work to get each sale. Punters, who faced stock shortages in 2021 and 2022, now have a veritable smörgåsbord of new bike options, so marketing drives, finance deals and price promotions are the order of the day once again.
As are demo rides. Factory-backed test ride events are a solid sales tool, helping dealers get buyers onto demo bike saddles and helping to clinch deals. No surprise then that Kawasaki is bringing back its Dealer Demo Days, with a test bike roadshow travelling around the country this summer.
This year’s events will run between April and September and will see the roadshow visit dozens of dealers across the country. Each event will see an array of machines for riders to book test rides on, including the new Ninja 7 Hybrid and Z7 Hybrid machines, the Ninja ZX-4RR, the Z500 and the Ninja 500. Alongside these new models, bikers will also be able to try the ever-popular Ninja 1000SX and Versys range.
Craig Watson, sales and marketing manager at Kawasaki Motors UK, said, “With the better weather just around the corner, the excitement to get out riding again is definitely building! Our Dealer Demo Days have been a huge success in recent years, so we’re pleased to be bringing them back again for 2024, offering bikers a chance to experience some of the latest and exciting machines in our range.”