In-person promo events are growing in importance for bike manufacturers – the likes of BMW’s Motorrad Days, Suzuki GB’s Suzuki Live, Harley-Davidson’s European meeting, and many others, give brands the chance to cement relationships with their fans – and to have fun while doing it. Indian Motorcycles has joined the club with its Indian Riders Festival and has added another day to the gig this year. Based in Budweis, in the Czech Republic (so the beer should be beyond reproach), the event runs over the weekend of 13-16 July and has all the usual ingredients: test rides, VIP stage shows, stunts, music, food and drink, plus competitions, prizes and guided tours round the local Bohemian countryside. More info and tickets: www.indianridersfest.eu.
New year new ride
Indian Motorcycles is also making it easier for UK buyers to own their dream bikes with its “New Year New Ride” campaign. The Indian FTR and the Scout are now available from just £125 per month and £129 per month respectively, under PCP arrangements. For those not opting for finance, there’s a choice between a £1000 trade-in or a merchandise offer. Indian sales manager Andy Simpson said: “We understand that affordability is a key factor in the decision to buy a motorcycle. That’s why we’re thrilled to offer low-rate financing for our popular models, the FTR and the Scout. And for those who prefer our PowerPlus or Thunderstroke models, there’s the choice of a better trade-in offer or a contribution towards official merchandise.”