CEAT is one of the lesser-known tyre brands, but it has grown its profile since becoming an OE fitment on Royal Enfield’s popular recent models. Now, the Indian-owned rubber firm has a big new distribution deal in the UK with top tyre distributor Cambrian Tyres.
CEAT was originally an Italian company, formed in Turin in 1924 to make electrical cables and other rubber products, including tyres. After financial woes in the 1980s it was briefly owned by Pirelli. However, it’s had strong links to India since the 1950s, and is now based in Mumbai. It makes tyres for trucks, cars, tractors, bicycles, and motorcycles.
Richard Hemingway, business development manager at Cambrian Tyres, said, “We are delighted to become the official UK importer for CEAT’s motorcycle and scooter tyre range and look forward to building the brand in the UK. This collaboration marks a significant milestone for Cambrian Tyres, allowing us to offer riders a wider selection of premium tyres at competitive price points.
“In today’s evolving motorcycle industry, providing high-quality products at accessible price points is crucial. The addition of CEAT tyres allows us to fulfil this demand, offering riders exceptional performance and reliability without compromising on affordability.”
More info on the CEAT range is at www.cambriantyres.co.uk, or call 01970 624004.