KTM-owned premium Italian bike maker MV Agusta is pushing hard to increase its sales in the UK, with new promotional deals and a “re-alignment” on the price of the new Enduro Veloce adventure bike.
The deals kick off with a spring promotion, giving a £2000 trade-in contribution to customers buying one of the firm’s 2023 models. It includes a wide range of bikes, including the Brutale 800 and 1000 models, plus the Dragster, F3, Rush, Superveloce and Turismo Veloce. The contribution is valid for any make or model of trade-in bike.
Meanwhile, Agusta has also dropped the RRP on its new 2024 Enduro Veloce adventure tourer. The previous guide price was £21,800, but that’s been reduced to £20,000 on the road. MV Agusta UK has said that every official dealer will have a demo bike from June onwards.