Following the acquisition of Paaschburg & Wunderlich by Bihr (part of the US Arrowhead group) the German entities of Paaschburg & Wunderlich and Bihr are set to merge by the end of the year and will operate under the name Paaschburg & Wunderlich.
The merged company will prompt several key developments, focusing on expanding the growth of its leading own brand, Highsider, across Europe. As such, the product portfolios of proprietary brands – Shin Yo, LSL, V-Parts and Vicma – will be reassessed and integrated into Highsider. Further details on this process will be released in the coming months.
Additionally, the business will also streamline its range of supplier brands. As a result, a portion of the existing brands it distributes will be phased out and replaced by equivalent products from Highsider and other brands within the Bihr portfolio. These strategic decisions aim to position Paaschburg & Wunderlich with the most relevant technical accessories brands in the sector.
Commenting on these moves, Paaschburg & Wunderlich managing director Peter Hakanson (below) said: “This merger and the new brand strategy represent a significant step towards an even stronger market position for us. We are confident that the combination of proven expertise, excellent service, and a comprehensive brand portfolio will provide even greater value to our dealers.”
For further details, contact [email protected].