Getting customers onto a bike is something many dealers like to do when it comes to clinching a deal. And it’s even more important when it comes to new tech such as Zero’s electric-powered machinery.
So, the American battery bike specialist has announced the return of its nationwide demo ride program for this season. It has a series of National Dealer Days planned for the first part of the summer, in May, June and July, with more coming later. Zero’s dealer network will offer a range of demo models, from street bikes to adventure machinery.
Dale Robinson, UK country manager at Zero, said: “We love our National Dealer Days. They give us such a good opportunity to not only engage with our loyal customers but also showcase the joys of riding electric to those who haven’t yet made the leap. We have some fantastic models available for everybody to enjoy, whether it be our full-scale SR/S or DSR/X, right to our FX and FXE, which can be ridden just with a CBT. There’s a great opportunity for customers to engage with our knowledgeable staff and learn more about electric vehicles and the Zero brand. With the misinformation circulating about EV technology, these events provide an invaluable opportunity for riders to get accurate information and discover the benefits of embracing electric mobility.”