Stephen Jepson of Sanderson Weatherall, Manchester, is handling the retirement sale of Cyril Chell Motorcycles in Stafford.
Taking the form of an online auction starting later this month, stock includes fixtures, fittings, parts, accessories and approximately 100 motorcycles, both classic and modern.
Sanderson Weatherall also handled the recent sale of Lancaster Motorcycles (based in Morecambe, Lancashire) in December 2023.
After a lifetime in the trade, Chell (82) is retiring. He started with Halfords aged 16 in 1958 working on Raleigh and NSU mopeds. Aged 21 he joined Boult Motorcycles, Stafford. When the Boult family sold up Chell set up Cyril Chell Motorcycles in 1971, going on to be a leading dealer with numerous franchises including Triumph, Norton, BSA, and the Japanese Big Four.
Current stock from recent franchises includes Sym, Royal Alloy, Mondial, Keeway, Lambretta, Royal Enfield, Hanway and SkyTeam. Classics include Hondas from a P50 moped to a CB750K, Triumph Terrier, and BSA Golden Flash.
Voted BDN Trade Personality of the Year in 2017, Cyril Chell was the first to import Chinese motorcycles (1993). Among many other notable achievements was selling 4800 Hondas in 1992, said to be more than any other dealer before or since.
A bold bulk purchase buyer passionate about bikes and business, Cyril Chell is now looking forward to the simple pleasures of fishing, gardening, and his vegetable plot. Well, that’s what he says!
Contact 0161 2597050 or [email protected].