We are finally enjoying some summer biking sunshine as BDN goes to press this month. But the irresistible march of time means the annual bike shows and winter will be upon us before we know it. The organisers of Motorcycle Live have begun to release details for this year’s biking feast to be held at the National Exhibition Centre in Birmingham.
We’ve had an early preview of the 2024 show from MCIA Events, which runs the show, and, while it’s still finalising the details, it reckons there will be a new look to the event, with more of a “festival feel” to proceedings. Apart from “artisan” food and drink offerings, new live action shows, live music and interactive features will be sprinkled across the show.
There will be a new look to the event, with more of a “festival feel” to proceedings
There will still be wall-to-wall bikes, riding opportunities, racers and celebrities, new technologies and essential kit, along with some big changes to improve the show-goers’ and exhibitors’ experience. On the more basic question of exhibitor attendance, the show organisers claim to have been inundated with space requests, with positive manufacturer interest, and more than 40 manufacturer brands already confirmed.
The organisers are set to reveal new features, hosts, immersive live entertainment, and further detail on how the “festival feel” will be added to the show next month.
Bona fide trade members will be able to get in for free: eligible trade companies will be offered up to four complimentary tickets for Monday, 18 November, with the trade application website going live in September.
If you’re not yet involved in the show and want to talk about getting your brand(s) in front of around 90,000 visitors, contact Penny Kidson at [email protected]. Whether it’s exhibiting, advertising, or sponsorship, the show is offering a wide range of opportunities to get involved in.
The show will be held at the NEC Birmingham, between 16-24 November. Further information is available on the show website, www.motorcyclelive.co.uk. BDN will feature the show’s new features in our September issue and, will, of course, keep the trade informed when trade tickets become available.