Triumph’s Birmingham West dealership, Streetbike in Halesowen, has closed down, with up to 20 staff being made redundant. Local media reported that poor sales, including of electric bikes, are behind the firm’s troubles. The dealership closed its doors at the end of June.
Streetbike, which had been in business since 1984 at various locations in and around Birmingham, is now in voluntary liquidation.
The Halesowen News quoted a Triumph UK spokesperson, who said, “Triumph can confirm that the Birmingham West (Streetbike) dealership ceased trading on Friday 28 June. We understand that Poppleton & Appleby has been appointed to manage proceedings. Any Triumph customers who have enquiries with which they require further assistance are encouraged to email us at [email protected].
“Triumph will do our upmost to support customers of Triumph Birmingham West through this period and will look to reinstate local representation for the brand as soon as possible.”