The organisers of the NEC Motorcycle Live show in Birmingham are giving it a festive overhaul for this year. But despite the mid-November timing, that doesn’t mean a Christmas feel. Instead, the show aims to tap into the summer festival vibe that has been so successful for several events in recent years.
According to the organisers, visitors will have the chance to “immerse themselves in the exciting world of a two-wheeled festival – with no worries about the weather.” It centres around a revised Festival Zone with a new Blackhorse stage featuring a refreshed presenter line-up and show programme.
The cateering is being upgraded, too. One of the big successes at shows like the ABR Festival and the Bike Shed Show has been a wider variety of top-quality food and drink vendors, and Motorcycle Live is promising “gourmet delights from around the world: from classic British favourites to international street eats.”
The live element of the show is essential, and there are plenty of riding opportunities for show attendees. These include a new indoor Festival Trail Ride, with equipment provided by Arai, AGV, and RST. Visitors who prefer not to ride can enjoy various activities across the show, including high-octane stunts by world record-holder performers, freestyle MX shows and live music.
The show also promises wall-to-wall new bikes, with more than 100 exhibitors confirmed, including all the major manufacturer brands. In addition, there will be special custom and classic areas and some special race bikes on show.
Motorcycle Live, sponsored by Bikesure Insurance, runs for nine days from 16-24 November at the NEC, Birmingham. More information, including details on applying for free trade entry tickets, is available at www.motorcyclelive.co.uk.