Opteven UK, a mechanical breakdown warranty specialist, made a series of changes to its retail sales team over the summer as part of an overall restructuring and expansion. James Barr joined in August as head of national programmes after four successful years at AutoProtect Group. He brings with him extensive B2B and B2C sales, marketing, and commercial experience and a background in developing and growing sales teams.
Luke Saunders, who has taken on the role of regional sales manager (South), was promoted from within the firm. Saunders’ previous role was as Opteven UK’s sales strategy and customer services manager; Nazir Haq, who joined the company after a variety of roles in the automotive industry, has filled that role.
Damien Keegan has been appointed to the newly-created role of dealer group manager. Keegan was most recently head of sales at GardX Assure and brings with him 24 years of experience in automotive, retail, and manufacturing.
The new team reports to the retail sales and customer services director, Andrew Waite, who said, “We pride ourselves on the strong and collaborative relationships we have with our retail partners. Our new team members bring valuable knowledge and experience within the automotive sector and share a real passion for it. Whilst the individuals within the team will now focus on their respective roles and objectives – the foundation of what we aim to deliver is service excellence and added value for our partners, whether large or small business customers.”










