The adventure bike category has been the big success story during the last decade, leapfrogging the supersport sector to become the second best-selling motorcycle category in 2013, trailing only the ever-popular naked sector.
Compared to naked, which includes a multitude of commuter and learner-legal budget-priced fare, the adventure bike sector is filled with big-capacity high-value, and high-profit, machinery helping to bolster dealers’ bottom lines.
There was a decline in the sector’s popularity during the Covid years, but it has since come back stronger than ever, reaching a high in 2023. And with January-to-July 2024 registrations 7% up on the same period last year, to 14,813, this year could see another record result.