Ducati was a noticeable absentee in the spring edition of the NMDA Dealer Attitude Survey, published in the September issue of BDN. Ducati UK’s MD, Fabrizio Cazzoli, right, explained the reason for the brand’s non-participation in a statement.
“Ducati Motor Holding and its subsidiary, Ducati UK Ltd, hold the Ducati dealer network in the highest regard, recognising them as crucial business partners. The success of our dealers directly contributes to our brand’s success, as both ourselves and our dealers strive to provide the best customer experience for our clients.
“Ducati actively and regularly engages in various initiatives both directly and through our Dealer Council, including integration projects, training, surveys, meetings and conferences in Europe and the UK. We also share policies, including a common Code of Conduct. Therefore, any suggestion, such as has been made recently of a ‘lack of concern’ or ‘ignoring feedback from their network’ is wholly unfounded and simply untrue.
“Ducati has chosen not to participate in the NMDA Dealer Attitude Survey because it considers the survey to be flawed in its methodology and not an efficient tool with which to accurately measure dealer satisfaction.”