Confirming widespread rumours of P&H Motorcycles’ demise, the P&H operation in Crawley, West Sussex, has been acquired by booming large-scale used motorcycle retailer Superbike Factory. The Crawley showroom is being refurbished to become its sixth outlet and a first venture into the south of England, following recent Superbike Factory expansions in Milton Keynes and Bristol.
The site will offer more than 400 used bikes, alongside an extensive range of accessories, as well as servicing and MOTs. Customers will also be able to access the Macclesfield-based Superbike Factory group’s entire stock of more than 3,500 machines, with options for part exchanges and flexible financing available,
Commenting on this development, Superbike Factory chief executive Edward Armitage said: “The new showroom in Crawley will enable us to better serve riders across Sussex and nearby areas. Its prime location, with excellent transport links, will help us reach new customers between London and Brighton and meet the demand we’ve been experiencing in the south.”
Paul Denvers, a director of Superbike Factory’s Enact private equity fund backer Endless, added: “Since our investment in late 2023, we have been proud to support the business and its management team as they execute their growth strategy. This additional investment underscores our commitment to accelerating these plans through strategic M&A. We’re confident the business is well-positioned for continued expansion and the opening of new stores.”