It’s fared better than many brands in the UK this year with its value-driven middleweight range. And now Royal Enfield says it’s broken its monthly record for total bike sales worldwide.
The Indian brand says it sold 110,574 bikes globally in October, the highest-ever monthly sales figure in its history. That means a massive 31% growth year-on-year after 84,435 motorcycles were sold in October 2023. Royal Enfield exported 8688 motorcycles during the month compared to 3477 during the same period in 2023.
Announcing news of the record performance, B. Govindarajan, CEO of Royal Enfield, said: “The month of October has been truly remarkable for Royal Enfield; we have broken records with a whopping 100,000-plus sales in a single month! This is our biggest and most significant festive season sale, surpassing all our previous sales performance records. Last month, we announced our debut in the Bangladesh market, and the response from the riding community has been incredible. All our new and existing motorcycles have continued to perform well, and we are confident that with our upcoming launches, we will be able to sustain this growth momentum. As we are soon to unfold our next chapter in sustainable mobility, we are excited to shape the future of motorcycling while remaining committed to delivering the essence of pure riding experiences.”
The news came as Enfield launched two new 650 models – the Bear 650 Scrambler and the Classic 650 Twin retro roadster. The firm commenced operations in Bangladesh, with a new factory producing 350cc models and a flagship retail showroom.