The 81st Milan International Two-Wheeler Exhibition, which has an impressive history spanning 110 years, saw a record 600,000 visitors during the six-day event held between 5-10 November in Milan, an increase of 40,000 compared to last year’s exhibition. The event hosted 770 exhibitors from 45 countries, showcasing 2163 brands. Notably, 26% of these companies were first-time exhibitors. Total exhibition floorplan area exceed 330,000m2, with exhibitors stands filling 10 exhibition halls.
More than 38,000 industry professionals from 126 different countries attended, along with 8000 journalists and content creators from 74 countries, a 13% increase compared to 2023. In an outdoor MotoLive area, attendees enjoyed a variety of entertainment, including motorcycle shows, trials, eight hours of live television coverage, and races featuring international riders and motorsport legends. The area also showcased a special exhibition titled “EICMA: 110 Years of Two-Wheel Design,” which displayed 36 historical and modern motorcycles to celebrate the event’s anniversary.
EICMA president Pietro Meda and CEO Paolo Magri said the show’s impressive numbers were the best way to commemorate the milestone of EICMA’s 110th anniversary. They added: “Since the interruption due to Covid, we have continued to invest in the future of the event, implementing services for companies, enhancing content, promotion, and visitor experiences. We take great pride in the return of all the manufacturers, and seeing the pavilions filled with young people and families brings us immense joy.”
EICMA is next scheduled to take place from 4 to 9 November 2025.