Royal Enfield enjoyed spectacular sales success in October, according to the MCIA’s figures, more than doubling its registrations for the month, and topping three style categories.
But Enfield’s success is not just a flash in the pan. The Indian brand has been a presence in the top ten manufacturers chart since 2021, and prior to that it enjoyed a long period of registrations growth. It managed to double sales for two years running, going from 491 in 2017, to 1240, and then 2757 in 2019. Since then it has steadily risen to a peak of 4871 in 2022 – a near tenfold increase in just five years.
This is mainly attributable to the constant development of new models, starting with the Continental GT and Interceptor twins which launched in 2019 and culminating in the latest Guerilla and Shotgun models, which have made the brand far more appealing to younger and more trendy riders.