Data published by the Motor Cycle Industry Association (MCIA) showed a decline in October, with registrations 2.5% behind last year. However, compared with September, when registrations declined by nearly 6%, this is an improvement. Within the style catagories modern classics increased by 112.7%, adventure rose by 16.6%, and the competition and custom sectors also saw increases, of 3.1% and 2.7% respectively. Year-to-date registrations to the end of October were 3.7% behind last year.
Challenging conditions
Feedback from dealers in October was mixed, but the overall message remains one of a challenging retail landscape. Following a disappointing September, some manufacturers introduced stronger incentives to help boost late-season sales. However, activity remains very price driven.
After several months of speculation, last month’s budget should give the country a clearer insight into what lies ahead, which may help boost consumer confidence.
The autumnal show season should also help. With lots of new models previewed for 2025, this should help aid interest for the forthcoming season.
Used Motorcycle Market
Sales activity for used machines in October was reportedly down on this time last year, with some dealers comparing the market with 2008, when times were also challenging. While some dealers saw a boost in September sales because of late-season promotions, activity has eased in recent weeks.
Mid-range machines, especially lower-priced models, are generating the most robust demand. However, Yamaha’s MT-07 and the Triumph Tiger 900 are particularly buoyant with a rapid turnover. Larger adventure machines continue to be less popular, with a high number in the market.
Stock is plentiful, with many offers from the public. As a result, some dealers are turning offers away because they are already well stocked. Traders are also reluctant to purchase machines currently, and are consequently offering low prices.
Outlook
October was a mixed month with some fair riding conditions, and November has started on a dry and mild note, albeit lacking in sunshine. The clocks have now gone back, and daylight hours are nearing their minimum for the year. Taking this into account, the suppressed market and high stock levels, Glass’s expects residuals to ease across many segments during the coming weeks.
Paul McDonald
Leisure vehicles editor