Polaris UK has appointed Michael Robson as the brand’s new southern district sales manager. Robson will oversee 26 Polaris off-road dealers across the South, from Lincolnshire to Cornwall, supporting them by optimising stock levels, upholding brand standards, and driving growth across the dealer network.
“I’m thrilled to join the four-wheel off-roading world with Polaris and to help grow an exceptional dealer network,” said Robson. “Polaris’ products are unparalleled, and I’m eager to drive more customers into our showrooms with fresh, innovative ideas.”
Robson’s career began with 23 years in the British military, where he specialised in logistics and later trained as a motorcycle technician. This experience laid the foundation for his post-military career in after-sales and customer support within the automotive sector. He’s also worked for KTM and Piaggio UK in a variety of operations and after-sales roles.