When Nottingham dealer Pidcock Motorcycles closed its three dealerships last October, it was a massive shock for the trade and bikers in the area. Pidcock’s was a landmark retailer which had been trading since the mid-1970s and was regarded as one of the best bike businesses in the game.

But now one of three former Pidcock stores – the BMW site in Long Eaton – has been saved by The Potteries Motorcycles and Scooters, which has taken the site over and will re-open the store under a new name – Bikers Nottingham.
The firm is planning a grand opening on the first day of March and is also hoping to offer new roles to former staff members. Pidcock’s administrators, FRP Advisory, has already confirmed that the other two sites – the Ducati branch in Beeston and the Triumph store in Long Eaton have been closed permanently.


The Potteries Motorcycles and Scooters is based in Stoke-on-Trent, and is part of the MotoGB bike importing business. It holds a wide range of franchises, including Benelli, KTM, Kawasaki, Royal Enfield, Sym and Voge – though it’s not clear what brands will be coming to the Pidcock site going forward. The firm has confirmed that Bikers Nottingham will no longer be a BMW retailer, and says that, to begin with, the store will be stocked with late low mileage used machines, together with a selection of the brands that The Potteries already sells.
In a statement, The Potteries said, “We want to turn this empty building back into a busy bike shop and have plans for a cafe, which we hope will be a great meeting point and social area. As well as this we will have a busy calendar of events. To keep updated, see www.motogb.co.uk/dealer/bikers-nottingham-6204.










