The British arm of the Royal Enfield operation has been working flat out since it took over the distribution role from previous importer MotoGB in 2023. And it’s strengthened its head office management team in recent months, with no fewer than five new recruits.
Martin Marshall, who’s been UK sales and dealer network development manager since last year, joined Royal Enfield after a 40-year track record in the motorcycle industry. He’s well-known to most BDN readers, with career highlights including leadership roles at Piaggio UK, Yamaha UK and Honda UK. After leaving those corporate roles, Marshall successfully operated his own award-winning multi-site motorcycle retail business for over 18 years, representing Royal Enfield, Honda, and Yamaha, among others.
Another dealer-focused position is new aftersales manager Khasim Meera Sheik. Reporting to country manager George Cheeseman, Khasim will be based in Milton Keynes with the Royal Enfield distribution team. He has more than 20 years of experience in aftersales and service support with Royal Enfield, TVS Motorcycles and Bosch.
Expanded sales team
There are two new faces in the sales team: James Tonks and Daniel Headland. Tonks joins the team after a successful career as national sales manager for Suzuki GB’s marine and ATV products, while Headland worked with automotive brands Peugeot and Hyundai prior to joining Encocam Engineering’s motorcycle division to pursue his passion for two wheels.
Last, but not least, is Becky Blackmore, the new UK marketing manager, who will also be working closely with Cheeseman.
Blackmore brings more than a decade of experience in marketing and communications, along with proven expertise in brand strategy and multi-channel communications across diverse industries. Her career includes roles at Progress Rail, Schluter Systems, and SE Controls, and most recently, as engagement and communications manager at accountants Haines Watts.
Commenting on the new team, George Cheeseman said: “We are delighted to bring onboard such a talented group of individuals whose combined expertise will undoubtedly contribute to Royal Enfield’s ongoing success in the UK. Becky, James, Daniel, Martin, and Khasim each bring a unique perspective and skill set to our team, reinforcing our commitment to excellence and growth.”