French lubricants brand Motul has been announced as the title sponsor for the upcoming season of the ACU British Motocross Championship. With a rich history in motorsports, particularly motocross, Motul’s brand values are said to align perfectly with the championship’s vision.
“Partnering with the ACU British Motocross Championship is fantastic news for us,” said Richard Barrett, brand director. “As long-term technical partners to many teams within the paddock, this new and exciting format allows us to support both the championship and the broader motocross market with Motul’s exceptional range of lubricants and maintenance products. We eagerly await the start of the new season.”
The 2025 season marks a significant milestone for the ACU British Motocross Championship as it embraces a new strategy. By offering free registration to riders, the championship is removing barriers to participation and encouraging more athletes to get involved. Additionally, the introduction of the Dirt Store MXGB-TV live stream will showcase motocross on a global platform, elevating the profile of British motocross and allowing it to reach a wider audience.
“Having Motul as our title partner is a tremendous boost for the ACU British Motocross Championship. Support from brands like Motul will help us deliver a championship in 2025 that both riders and fans will love. The championship is truly taking shape, and we’re seeing encouraging interest from riders,” added Paul Irwin, MXGB series director.