The new motorcycle market ended 2024 somewhat positively, with December recording growth of 114.0%, climbing from 5236 units to 11,206 units. This marks the second consecutive month of growth, and the December surge helped total registrations for 2024 surpass those of 2023,” commented Symon Cook, head of the National Motorcycle Dealers Association (NMDA).
“Total motorcycle sales in December grew significantly by 122.6%, whilst moped registrations increased more modestly by 6.0%. December’s figures bring total registrations in 2024 to 116,399 units, reflecting a 2.5% increase and narrowly surpassing 2023 total registrations.
“Electric motorcycle registrations declined, from 256 to 219 units, a decrease of 14.5%. For the full year, total electric registrations in the new motorcycle market fell by 7.7%, declining from 4061 units in 2023 to 3750 units.”
Cook concluded: “2024 has proven to be a challenging year for the new motorcycle market, including a stretch of five consecutive months of contraction. This strong finish is a welcome turnaround, with hopes that this momentum will carry into 2025. Similarly, the electric motorcycle market also faced difficulties, with a decline in 2024.
“Looking ahead to 2025, the government must provide greater clarity for the sector, including on electric motorcycles. Notably, motorcycles were not included in last month’s consultation, which is seeking views on proposals to support the UK’s transition to zero-emission vehicles.
“Dealers have been dealing with a perfect storm of challenges, including rising expenses, overstocking, and a market downturn. This has in some instances led to the closure of several dealer sites across the country. The motorcycle sector plays a vital role in the UK economy, and in 2025, the government must take action to restore confidence among both dealers and consumers alike.”