Change is coming to Ducati’s dealer network in the North of England, with new premises and a new owner for the Ducati Stoke outlet. The Bologna firm’s presence in Staffordshire is set to move to an all-new store, with local dealer Bob Sheldon taking on the mantle of Ducati Stoke from the current franchise holders, Ducati Manchester Group (DMG). DMG is closing its Stoke store as part of a “wider consolidation of business”, says the firm.
Bob Sheldon has been in the business for more than 30 years and is well-known as the owner of both Staffordshire Triumph and Staffordshire Honda, based in Stoke-on-Trent, and Newcastle-under-Lyme respectively.
The new Ducati Stoke store will be based in Blackfriars Road, Newcastle-under-Lyme. Ducati UK says that the current DMG store will remain open until the new location is fully operational, guaranteeing a seamless transition for customers.
Chris Booth, owner of Ducati Manchester Group, said: “This strategic decision enables us to optimise our franchise and stock portfolio, allowing us to enhance our reach and continue delivering an exceptional experience for our valued Ducati clients. We have had great success with DMC Stoke and created wonderful memories with our clients there. We are delighted that Bob Sheldon is at the helm of the new store, and we are confident that he will enjoy the same success as we have done. We also remain committed to continuing our services until the new store is up and running to ensure the best possible experience for our valued clients.”
Bob Sheldon, the new owner of Ducati Stoke, said: “I am very proud and excited to start writing this new chapter for Ducati Stoke. I have been in the industry for a while now, but this is my first Ducati showroom, and I can’t wait to start working with such an esteemed and premium brand. I have great plans for the future of the dealership and welcome all the existing clients as well as new ones to come and visit us as soon as the doors open.”