Ruroc Helmet Sizing Stations

Ruroc has launched a new sizing station initiative so customers can try the British brand’s helmets to ensure the right fit. The set-up involves providing select retailers with sample helmets displayed on a dedicated unit. Customers can try the helmets in-store, make their purchases online, and the retailer receives a commission. There are no storage or stocking costs involved for retailers, and Ruroc believes this initiative will help increase foot traffic through its online marketing efforts.