Triumph dealers far and wide will have been celebrating 2024, as the Hinkley firm enjoyed its best-ever UK sales year with more than 11,000 registrations. It also set a new record of over 133,000 sales globally – a total that has more than doubled in just five years.
Much of the brand’s recent success can be attributed to the introduction of smaller-engined models, with the 400cc Scrambler and Speed models proving particularly popular. The 250-500cc sector now makes up more than 40% of sales, as it provides an entry-level Triumph experience in Western markets while providing a premium-level product appealing to Indian and Asian markets.