After showing signs of growth in the new motorcycle market towards the end of 2024, January saw a decline of 30.5% in total registrations, with many motorcycle categories experiencing a downturn”, says Symon Cook, head of National Motorcycle Dealers Association (NMDA), commenting on the latest MCIA figures.
“In January, total registrations decreased by 30.5%, from 6043 to 4201 units. Total motorcycle sales declined by 30.4%, from 5656 to 3936 units, while moped registrations also dropped by 35.3%, to 231 units.
“The majority of motorcycle categories experienced declines during the month. Modern Classic saw a decrease of 13.3% to 547 units. Adventure dropped by 35.0% to 734 units. Touring bucked the trend and grew by 48.8% from 80 to 119 units.
“Electric motorcycle registrations declined from 253 to 172 units, a decrease of 32.0%.
“The different ICE capacities all experienced falls, with the 126-500cc category declining by 31.2%. Best performer was the larger engines, with 751-1000cc dropping by 5.9%.
“Honda was the best-selling brand in January, with 851 units sold. Yamaha followed with 443 units, BMW came in third with 412 units, and Royal Enfield completed the top 10 with 76 models sold.”
Cook concluded: “January is traditionally a slower month for two-wheeler registrations, with the colder weather often having an impact.
“2024 was a challenging year for the new motorcycle market, with dealers having to face a perfect storm of challenges. NMDA members have demonstrated resilience and adaptability in the face of those challenges.
“In 2025, it is essential for the government to provide greater clarity for the sector. Last month, the NMDA welcomed news that the Department for Transport is considering a review of the current training, testing and licensing regime.
“As a key part of the automotive industry, the sector remains a priority, and NMDA will continue its lobbying efforts throughout the year.”