Recent feedback from dealers suggested January was another challenging month, and this is backed up by data published by the Motor Cycle Industry Association (MCIA), which showed a decline of 30.5% compared to January of last year.
All categories except for competition and touring saw a downturn, the scooter category being the largest casualty with registrations 46% behind last year. However, despite this, some dealers had a more positive start to the year compared to 2024.
The majority of dealers believe that 2025 is going to be another tough year, with consumer confidence remaining suppressed. However, there is cautious optimism that it may tentatively improve on 2024, particularly if the country has a drier spring and summer period. The next couple of months should give a stronger indication as to how the season may perform.
With a raft of new models due to arrive in showrooms over the next few months, there is plenty for both dealers and consumers to look forward to.
Used Motorcycle Market
Sales activity for used machines in January was average in what is typically a quieter month of the year. However, it’s currently very price-sensitive, with lower to mid-range machines most buoyant due to affordability and size. The higher end of the market continues to be a challenge, albeit larger machines over 1000cc sell if priced correctly. Another ongoing issue is rising insurance premiums, which are an increasing concern for the industry, particularly for younger riders.
Stock levels in the market remain plentiful and dealers continue to receive offers from the public. Dealers are satisfied with their stock overall, albeit a few report stock to be on the heavy side.
Outlook
January was a cold month compared to recent years, with snow and ice for some. February has started on a more benign note, but with the cold-but-calm conditions, the risk of snow and ice continues. Taking into account the likelihood of strengthening seasonal activity in March, Glass’s expects residual values to increase across most segments in the coming weeks.
Paul McDonald
Motorcycle editor