French riding kit firm Ixon is looking to raise its profile in the UK after signing a major new sponsorship deal with British Superbike (BSB) organisers MotorSport Vision Racing (MSVR).
The agreement will see the Ixon brand featured as an official sponsor, as well as being BSB’s exclusive official motorcycle safety apparel partner. IXON will also have an extensive trackside advertising presence, together with a new ‘fan experience and retail’ zone in the paddock and will also provide the official BSB fan merchandise. Finally, the BSB organisation will use IXON branded kit for all staff and officials at events.
Thierry Maniguet, founder and CEO of Ixon, said, “We are proud to announce this incredible partnership with one of the most prestigious championships in the world. Having established ourselves as a global benchmark, it is a natural step for Ixon to collaborate with the key players of the Bennetts British Superbike Championship.
“The BSB Championship is one we have been following for many years, and we are impressed by its high level of performance, its passionate fan base, and the strategic vision of its promoter, MSVR.
“Our expertise will enhance the experience for the championship’s stakeholders and fans, offering greater visibility and an improved customer experience.
“We are committed to a long-term partnership alongside the fantastic and loyal partners of this outstanding championship. We invite all our respective fans to join us at the various events throughout the season.”
BSB director Stuart Higgs added: “I am hugely excited to announce this new partnership, and we look forward to welcoming the Ixon brand and its team to the championship. It is clear that they have a huge passion for the sport, as do our tens of thousands of fans who watch the action trackside throughout the season, so I believe our fan base will really engage with the Ixon brand within a new-look retail zone.
“I look forward to working with IXON on this new collaboration as together we strive to enhance the fan experience and offer a new premium merchandise collection, both for the championship and also a range of Bennetts BSB teams.”
IXON is distributed in the UK by Northants-based importer MotoGear. For more information:Â [email protected]Â or 01536 485484.