Long-standing bike parts importer and distributor Bickers has a new name in its 50th year of operation. The firm is rebranding as Bickers Powersports to reflect its expansion into other areas of the powersports trade, including ATVs, UTVs and 4×4 vehicles.
The firm has announced that there will be no changes to its existing operations. It will continue to uphold its current business structure, ensuring that customers can expect the same high-quality range of premium products and services they have come to know and trust. The firm has also launched some extra trade incentives with up to 60% discount on all helmets and 50% off accessories until the 6 April.
“We are excited to announce this new chapter for our company,” said Derek McMartin, MD at Bickers Powersports. “The name more accurately reflects our core business and provides a stronger brand identity for our customers. There will be more exciting company announcements in this new chapter of Bickers Powersports.”
A full feature detailing the company’s achievements and future plans will be published in the April issue of British Dealer News.
For further information contact:
01394 604040 / www.bickerspowersports.com/your-area-sales-manager/Â Â