It’s been a not-very-well-kept secret for a few months now, but Honda UK has finally made an official announcement about its new head of motorcycling. Andrew Mineyko took over from Neil Fletcher on 1 April, with Fletcher moving on to a new role at Honda Europe, looking after a new racing operation.
Mineyko is well known in the trade in general, and Honda in particular. He’s been in the industry for more than three decades: starting as a motorcycle mechanic, he worked for more than a decade in two busy London dealerships before taking on a regional role with Black Horse motorcycle finance. Mineyko then joined Honda in 2005 as an area manager and has since held various key positions across sales, business planning, and marketing. He’s also spent several years in other parts of the Honda business, including Honda Motor Europe Motorcycles and the automobile division.
Commenting on his appointment, Mineyko said: “This is a really proud moment for me – it’s the position I’ve been working towards ever since I joined Honda nearly twenty years ago. We are clear market leaders within our industry, and our business foundation is strong. I’m fortunate to be supported by a fantastic team within Honda and an exceptional dealer network that I look forward to continuing to work with closely.
“Together, we’re poised for growth. My goal is to increase market volume and share, with our dealer network remaining at the heart of our strategy. With the recently released new models for 2025 complementing our already established lineup, it’s an incredibly exciting time to take on this role.
“Finally, I want to extend my heartfelt thanks to Neil for his support and guidance over the past seven years. I wish him all the best in his new and exciting role within Honda.”