The historic Royal Enfield brand has established yet another remarkable milestone in its 2024/25 fiscal year, which ended on 31 March. Worldwide annual motorcycle sales volume from the Chennai-based company crept past one million units for the first time ever. Total headcount year-on-year rose by 11.1%, exceeding the magic million by a further 9900 units sold. Within that, domestic sales throughout the Indian sub-continent were 8.1% up to 902,757, and total export volume surged by 37.5% to 107,143.
A record-breaking year also saw Royal Enfield’s best-selling Hunter 350 model passing half a million units delivered to customers since its launch and accumulative sales of more than 50,000 Super Meteor 650 models. In March’s final month, overall sales had grown by 33.7% to 101,021.
Impressively-monikered Royal Enfield chief executive Balakrishnan Govindarajan, who also serves as managing director of brand parent Eicher Motors, was understandably exultant. “This year has been nothing short of extraordinary, a testament to how far we’ve come,” he opined. “From a time when 50,000 motorcycles a year felt like a big win to now setting global benchmarks in the mid-size segment, our journey has been incredible.
Overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this this our best year yet.”
And Govindarajan isn’t ready to rest on his laurels any time soon. Royal Enfield has just unveiled a first fully-owned CKD assembly plant outside India in Thailand, at Samut Prakan, Bangkok. A 57,000sq.ft facility with an annual capacity of 30,000 units, it becomes the brand’s sixth CKD unit globally, joining plants in Argentina, Colombia, Brazil, Bangladesh and Nepal.
The brand also has two world-class technical centres, at Bruntingthorpe in the UK and Chennai in India, not to mention more than 2000 dealerships across major cities and towns in India and approaching 850 outlets in more than 60 other countries around the world. Unsurprisingly, a recent phenomenon has been British dealers forming orderly queues to get a sniff of the franchise!