The Motor Cycle Industry Association (MCIA) says it can see signs of positivity in the market after a depressing period in terms of bike sales. In a statement at the end of March, the association said that sales were beginning to move in a less negative direction, picking up after a challenging February. There was an expected drop in new bike sales after the Euro 5+ derogation and pre-registration of 2024. However, used bike sales are up, and parts and accessories sales are also improving.
The statement also says that MCIA members indicate an underlying market resilience and expect a return to a more stable and predictable market dynamic. The MCIA believes this paints a picture of a sector adapting and finding its footing after a period of unusual market activity.
Tony Campbell, MCIA CEO, said: “Following recent meetings with our members across the whole spectrum of the industry, opinions and optimism about the market this year are extremely positive. Aside from the expected new bike registration drop, other market segments are comparable to 2024, and the new season is expected to return similar results to 2024. It is important to note that the 2025 market will likely be similar in size in the years running up to Covid-19, and therefore, if this is the case, the market is yet again demonstrating how robust the sector is even during challenging economic conditions.”