Top tyre distributor Cambrian Tyres, has inked a new deal with hard-parts specialist Brandon Powersports, aimed at growing the Kenda bike tyre brand in the UK. In the initial phase of the partnership, Borders-based firm Brandon will supply its trade customers with the full range of Kenda motorcycle and scooter tyres, plus inner tubes. Both firms say this will significantly enhance Kenda’s availability and visibility across the UK.
“This is a really positive step forward for the Kenda brand,” said Richard Hemingway, business development manager at Cambrian Tyres. “We believe Kenda is currently the fastest-growing motorcycle tyre brand in the UK, and this partnership with Brandon Powersports will only help to accelerate that momentum by reaching a wider base of trade customers. We also see a great deal of synergy between our two long-standing, independent, family-owned companies with very similar values.”
Hamish Brandon, MD of Brandon Powersports added: “We’re excited to be working with Cambrian Tyres to bring the full Kenda range to our trade network. As a company, we only offer quality products; the Kenda product line fits perfectly within our current portfolio and reinforces our mission to provide premium, performance-driven solutions to the UK motorcycle market.
“We see this Kenda partnership with Cambrian as the tip of the iceberg. Many more opportunities to work together lie ahead, and we look forward to a long and successful partnership.”
A full range of Kenda products are available to Brandon customers via their online portal and telesales team with immediate effect. More info: [email protected], or [email protected].