The FIM (Fédération Internationale de Motocyclisme) and ACEM (European Association of Motorcycle Manufacturers), have teamed up to launch a new rider training campaign across Europe. The ‘Learn – Ride – Enjoy’ campaign is designed to encourage both novice and experienced riders to take high-quality voluntary motorcycle training in addition to statutory testing.
Antonio Perlot, ACEM secretary general, said: “Voluntary training allows motorcyclists to improve their skills further, enhance their traffic awareness and develop strategic riding attitudes. ACEM is confident that this campaign will make Europe’s roads safer for riders, contributing significantly towards EU safety targets and building an inclusive road safety culture, benefiting all.”
Jesper Christensen, director of the FIM’s Mobility Commission, said: “Riding a motorcycle is both convenient and enjoyable, providing a feeling of freedom. However, motorcyclists must be aware of potential road risks and recognise the hazards specific to two-wheelers. The FIM is committed to promoting high-quality voluntary training, and we fully count on our European and national partners to amplify the campaign’s reach and impact. This campaign shows once more the importance of the collective industry and riders’ organisation efforts towards safer and sustainable motorcycling.”