Data published by the Motor Cycle Industry Association showed another month of significant decline, albeit less dramatic than in January and February, with March registrations 22.1% down compared to last year. As in February, the competition category was the only one to see an increase, up 2.2%. And for the second month in a row, the touring category suffered the largest decline, with registrations 31.3% behind last year. Meanwhile, year-to-date registrations to the end of March were 25.8% behind last year.
Recent feedback suggests that while the new market is acceptable, it is not great, and although some dealers had a more buoyant January and February, sales activity in March was erratic. There are also dealers who have had a tough first quarter compared to last year. Although some dealers have enjoyed a period of selling pre-registered Euro 5 models, a fair number of these remain unsold in the market.
While consumer spending confidence remains suppressed, insurance premiums are also a significant issue, especially for the scooter and 125cc markets. This is becoming a barrier to entry for younger riders and also those seeking a more cost-effective alternative to cars.
Used Motorcycle Activity
Sales activity for used machines in March was widely reported as reasonable, with momentum gathering pace, which is to be expected at this time of year. Some dealers are already experiencing a stronger season compared to 2024. Demand is generally consistent across the board, although mid-range machines are still very sought after. Like the new market, the used 125cc market is tough.
Although stock levels are plentiful, finding the correct mix of stock is more of a challenge. Deals on part exchanges are becoming more difficult as consumers want too much for their machines, particularly those who purchased three to five years ago when prices were exceptionally strong. As a result, dealers have to be more proactive and prepared to pay more.
Outlook
Not only was March a warm and very dry month, but it was also the sunniest on record for England and the third sunniest for the UK, making for perfect riding conditions. April has started on a similar note, and now that the clocks have gone forward, riders can look forward to increasing daylight hours. Glass’s expects residual values to remain firm across all segments in the coming weeks, except pre-2013 models, which are expected to slightly increase.
Paul McDonald
Motorcycle editor