Midlands dealership chain Wheels Motorcycles, has implemented a new software platform to improve its online selling functions. The retailer, which stocks Kawasaki, Yamaha, Suzuki, Aprilia and Moto Guzzi at branches in Peterborough and Cradley, is using iStoreDOCS, a platform developed by software firm Mad Dev. The programme lets customers complete their purchase from home or in person. It gives sales staff more flexibility in supporting buyers, allowing them to add accessories and finance options to suit individual requirements. It’s now used by dealers across the UK, helping more than 260,000 customers and storing more than five million documents.
Paul Carlisle, digital operations manager at Wheels Motorcycles, said: “As customers increasingly look for convenient ways to buy, this platform allows us to meet those expectations without compromising on service. It also helps our team manage their workload more effectively, particularly during busy periods.”
Dan Rea, sales director at Mad Devs, added: “Wheels Motorcycles has a strong reputation for customer service. iStoreDOCS is a great fit for their business, giving the team a simple way to manage deals and documents more effectively while offering a better experience for the customer.”