Industry veteran and kit expert Loz Staples, has taken on a new role with Southampton-based clothing firm Covec, which manufactures Bull-It riding jeans and distributes the Macna, Dane, Forma Boots and MotoJean brands. Staples joins as part of a drive to expand its dealer network.
Staples has been a bike clothing expert since 2003, with spells working at Hein Gericke and Held, amongst other top brands.
“I really enjoyed working with Guy [Mainwaring] at Held UK,” said Staples. “But the time has come for a change. I’m very excited to be joining the enthusiastic team at Covec, and to have some top-quality brands with some fantastic products to push into the marketplace. I’m looking forward to showing the dealer network what we can offer.”
Elliot Bloxsome, Covec’s global sales manager, added: “We couldn’t be happier to have Loz as part of the team. With his proven track record and the outstanding service, he’s consistently delivered throughout his years in the industry, we couldn’t think of a better fit. Loz brings valuable experience that will help us elevate all our brands and maintain the high standards of service our growing network has come to expect, especially as the visibility of our distributed brands continues to rise. We’re looking forward to a strong season ahead!”