Royal Enfield has appointed Motocom to manage its public relations in the UK. Leading these efforts is Alex Strange, who has seven years of experience in online bike content and journalism. Strange began his career as a marketing coordinator at Lexham Insurance before moving to Visordown in 2021 as a content executive. After two years at Visordown, he returned to Lexham in May 2023 as the editor of its motorcycle content. He joined Motocom in April to oversee the new Royal Enfield account. With his background in video production, news reporting, and online content creation, he brings a well-rounded perspective to the role.
“It was a tough decision to jump to the ‘other side of the fence’ of content creation and journalism. The opportunity represented a slight change in direction for the first time in six years, but I was more than happy to accept the role. Particularly since my partner, Faye, and I are expecting a baby boy this summer”, said Strange.
“My current role at Motocom, and by extension Royal Enfield UK, is to manage the motorcycle test fleet, send out press releases, manage various events through the year – including new model launches and ride opportunities, like the Slide School – and generally assist journalists in their coverage of Royal Enfield.
“It’s a wicked role, and even after this first month, I’m loving it. It’s a change of pace, but I’m happily taking on the challenge. My experience in content creation and journalism has certainly come in handy at this point.”
Motocom’s account manager in charge of Royal Enfield, Lauren Wilson, added: “We’re really pleased to welcome Alex to the team. He brings solid experience as both a journalist and content creator, which will be a great asset to Royal Enfield’s PR efforts. What we value more than anything is people who genuinely get it and care about what we do – and Alex fits right in.”