The new motorcycle market has displayed some initial signs of recovery, with it closing in April down 14.6%. Whilst this is an improvement compared to first quarter results, the NMDA remains disappointed with the overall negative total registration numbers compared to the volume of registrations in 2024,” says Symon Cook, head of the National Motorcycle Dealers Association (NMDA), commenting on the latest MCIA figures.
“New registrations for the month of April have shown a slight improvement despite a year-on-year reduction of 14.6%. This improvement reduces the year-to-date market decline from the end of Q1’s -25.8% to -22.8%.
“There are still high stocks of unsold, pre-registered bikes from the end of 2024 languishing in dealer showrooms and importer warehouses, which will no doubt be impacting new sales.”
Cook concluded: “April’s figures are a positive boost for the new motorcycle market, and have maintained March’s expected signs of recovery.
“Nevertheless, total registrations are still disappointing and suggest a continuing decline. As we enter a key period for selling, and experience warmer weather, the NMDA is hopeful that the market will continue its gradual improvement.
“The government needs to address uncertainty in the sector, should the motorcycle figures continue to decline, so as to instil confidence in the market.”