Royal Enfield has renewed its promotional programme with a new demo ride campaign for the summer, as well as expanding its media service.
The demo campaign – Royal Enfield Demo Days (REDD) – kicked off at Sykes Royal Enfield in Lewes, East Sussex, at the start of May and continued at the end of May at QB Motorcycles in Quarry Bank, West Midlands, and in early June at Midwest Moto in Worcestershire. Phase two of the campaign kicks off at Revolution in Perth on 19 July, followed by Eddy’s Moto in Tadcaster on 26 July, and Crewe Motorcycle Centre on 9 August.
Meanwhile, the UK arm of Royal Enfield has launched a new media service run by PR agency Motocom. The new site at www.royalenfieldmedia.co.uk offers journalists, content creators and media professionals easy access to high-resolution images and videos, as well as news updates and press kits. For all media enquiries, including press fleet requests, contact Alex Strange [email protected] or [email protected].
Royal Enfield has also taken on Clive Mann, formerly of Vmoto UK, to work at its Flying Flea electric bike division as new business development manager. Mann’s experience from Vmoto – the top-selling battery-powered brand in the UK – should be a big advantage for the new electric urban mobility operation at Enfield. “I’m very happy with the move,” Mann told us. “I’m actually in Chennai right now, at RE HQ!”