The longest day is only a few weeks past – but the thoughts of would-be exhibitors are already turning to the flagship event of the year – Motorcycle Live at the NEC in Birmingham.
Alan Dowds asked the organisers, MCIA Events, about its plans for 2025 and how the show is looking so far.
Show boss Finlay McAllan, told him: “Last year’s show saw us press the reset button, delivering new content, live music, street food and an exciting new feel to the show. Plans for this year are already well in hand, and visitors can look forward to visiting the Festival Zone, which will include the awesome FMX action and a bigger, more exciting Moto Trails show. Grace Webb will once again host the Expert Lab, delivering interactive interviews with guests, riders, celebrities, and industry specialists. The MotoGP race simulators will also offer free rides for visitors.
“Those looking to experience the various street food outlets can also look forward to live music, from local bands in The Live Lounge – sponsored by Yamaha.
“As the UK’s biggest and best live motorcycle event, it’s one not to be missed!”
McAllan added that the event also has new branding for this year: a “modern and clean logo to reinforce a new invigorated show”. The logo retains its red, white, and blue colours to denote its place as the UK’s largest motorcycle show and to maintain some association with previous logos.
Bikesure Insurance has also signed up again as the “in association with” sponsor, while Black Horse continues to sponsor the headline entertainment Black Horse Stage, hosted by James Whitham and located in the Festival Zone.
Businesses which want to be part of MCL 25 as an exhibitor or sponsor, and haven’t already registered interest, should contact Penny Kidson on: [email protected].
Early bird advance ticket offer
Motorcycle Live has launched an early-bird offer, giving visitors who purchase advanced tickets online an exclusive free Roadskin T-shirt worth £24.99. Ian Wilson, CEO of Roadskin, said: “We are very pleased to be a partner of MCL. It’s an incredible event that brings together the motorcycling community, and we’re looking forward to showcasing our protective gear to riders who value safety and style as much as we do.”