Top helmet and clothing firm LS2 has appointed a new area sales manager for the South West and South Wales, after the retirement of veteran sales guru Dave Priddle. He is Al Scott, who has won the Sales Representative of the Year award twice and a commendation at the British Dealer News Awards.
Commenting on his new role, Scott said: “I’m looking forward to reconnecting with old and new customers in my area to introduce the new ranges of LS2 apparel and helmets. LS2 is a growing brand, and I’m thrilled to be joining them at this exciting time.
“My recent trip to the MHR factory in China, where I attended their distributor conference and celebrated the parent company’s 35th birthday, was a highlight of my sales career. I saw new products and met the people behind the LS2 brand. MHR treats each employee, agent and distributor as a member of their family, and I was very humbled by this experience.”
Paul Haskins, LS2 sales director, said: “We are excited to have Al on the team, he has fitted straight in. It was a steep learning curve as we headed out to China on his first day, but the trip did show him the scale of our manufacturing centre and the number of staff and resources behind the brand. His experience working with other apparel and helmet brands, along with his contacts at dealer level, will make him a valuable asset to LS2 UK.”
Scott can be contacted on 07730 563991 or [email protected].










