Vertu Honda’s dealership in Stockton-on-Tees has been recognised with a prestigious Yūshū Award for excellence in customer experience from Honda Motorcycles – placing the store second in the UK for sales customer experience.
The award “reflects the dealership’s commitment to delivering exceptional service”, underscoring the efforts of the Vertu Honda Motorcycles Stockton team.
Introduced by Honda in 2022, the Yūshū recognition scheme celebrates excellence, recognising dealerships that consistently provide exceptional customer satisfaction. Meaning ‘excellence’ in Japanese, Yūshū highlights the very best in each country across two categories – automotive and motorcycles.
Chris Taylor, group operations director at Vertu, commented: “The development of our teams at Vertu Motorcycles over the long term is something we take great pride in. Representing the iconic Honda brand locally gives our teams great pleasure, with customers at the heart of all we do. This award acknowledges our whole team’s sustained effort at Stockton.”